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Guide · the cleaning fee

How to Set an Airbnb Cleaning Fee Without Losing Bookings.

The fee is the most argued-about line on a listing. Here is how to set it from the cost up, the three ways hosts charge it, and the point at which a fee starts costing you the booking.

By Fluffy · Charleston, SC · Updated September 2026

In this guide

Cost first, fee second

A cleaning fee that is not built from a known cost is a guess, and guesses get adjusted after the first messy stay. Start with what a turnover actually costs you: the clean, the linens, the restock, and the time you spend coordinating it. Only then decide how much of that the guest sees.

In Charleston, independent guides put a turnover at roughly $95 to $220 for a clean alone. Fluffy’s turnover cleaning starts at $150 with linens priced separately from $35 per guest turn, which is the shape most managers end up with: one flat number for the clean, one that tracks occupancy for linens.

Three ways to charge it

Pass-through. The fee equals the cost. Simple to defend, easy to explain, and the guest sees exactly what a turnover costs. Works best when the cost is flat and predictable.
Blended. No separate fee; the cost is spread across the nightly rate. Listings look cheaper at a glance and longer stays subsidise short ones. Works for weekly rentals; punishes two-night stays.
Split. A lower fee plus a slightly higher nightly rate. The compromise most hosts land on once they see how guests sort and filter.
Why a flat cost matters here

All three methods depend on the cost being the same number every turn. An hourly cleaner makes the fee a moving target; a flat per-turn rate lets you set the fee once and leave it.

What guests actually react to

Guests do not object to cleaning fees. They object to fees that look out of step with the property: a $200 fee on a studio, or a fee that changed between browsing and booking. Platforms now show the total price up front in most markets, so the fee is judged as part of the whole, not as a surprise at checkout.

A fee near the visible size of the property reads as fair; one far above it reads as a margin line
A fee that is the same on every listing you run reads as a policy; one that varies reads as improvised
A clean that matches the fee earns the review; a fee with a mediocre clean behind it is where one-star reviews come from

Setting yours, in order

Get a flat per-turn quote for the clean, in writing
Decide whether linens are inside that number or priced per guest turn
Add the restock cost you actually incur, at par levels you have written down
Pick pass-through, blended or split based on your average length of stay
Set the same fee across your portfolio, and revisit it once a season, not after every stay
How Fluffy makes this easy

The rate is flat per turn, set after a walkthrough, and does not move with the mess, so the fee you set today is still right in July. Linens are billed per guest turn so that line tracks occupancy on its own.

Questions this guide gets asked

Should the cleaning fee equal the cleaning cost?

For most hosts, yes or close to it. A fee that mirrors a known, flat cost is easy to defend and stays stable. Fees set as a margin line are the ones guests notice.

Is it better to hide the cleaning fee in the nightly rate?

It depends on length of stay. Blending works for weekly rentals where the cost per night is small; on two-night stays it inflates the nightly rate enough to lose the booking. Many hosts split the difference.

What does a Charleston turnover cost?

Independent guides put it at roughly $95 to $220 for a clean alone. Fluffy turnover cleaning starts at $150 per turnover, with inspection, photo proof and restocking included, and linens from $35 per guest turn.

Related
What turnover cleaning costs How Fluffy pricing works The turnover checklist STR turnover cleaning

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