Cost first, fee second
A cleaning fee that is not built from a known cost is a guess, and guesses get adjusted after the first messy stay. Start with what a turnover actually costs you: the clean, the linens, the restock, and the time you spend coordinating it. Only then decide how much of that the guest sees.
In Charleston, independent guides put a turnover at roughly $95 to $220 for a clean alone. Fluffy’s turnover cleaning starts at $150 with linens priced separately from $35 per guest turn, which is the shape most managers end up with: one flat number for the clean, one that tracks occupancy for linens.
Three ways to charge it
All three methods depend on the cost being the same number every turn. An hourly cleaner makes the fee a moving target; a flat per-turn rate lets you set the fee once and leave it.
What guests actually react to
Guests do not object to cleaning fees. They object to fees that look out of step with the property: a $200 fee on a studio, or a fee that changed between browsing and booking. Platforms now show the total price up front in most markets, so the fee is judged as part of the whole, not as a surprise at checkout.
Setting yours, in order
The rate is flat per turn, set after a walkthrough, and does not move with the mess, so the fee you set today is still right in July. Linens are billed per guest turn so that line tracks occupancy on its own.
